Flip Raises $25M to Bring AI to the 2 Billion Workers Who Don't Have a Company Email

Flip, a Stuttgart based employee experience platform built for deskless and frontline workers, has raised 25 million dollars, roughly 22 million euros, in a fresh funding round aimed at accelerating its AI infrastructure for industries where most staff have never had a corporate email address.

The round was backed by existing investors Notion Capital and HV Capital, both of whom expanded their existing stakes in the company, alongside new investor L‑Bank, the development bank of the German state of Baden‑Wurttemberg. The new funding arrives almost exactly a year after Flip's previous raise, a 25 million euro Series A extension closed in May 2025, and follows an earlier round of more than 26.5 million euros in 2022, bringing the company's total funding to well over 90 million euros since its founding.

Flip was founded in 2018 by chief executive Benedikt Brand while he was a trainee at Porsche, alongside co‑founder Giacomo Kenner. Brand has described the idea taking shape out of frustration with the disconnect between corporate headquarters and teams working on the factory floor, who often lacked any reliable digital channel for receiving company information or communicating back up the chain. That original problem has scaled into a company targeting industries including retail, logistics, manufacturing, and healthcare, sectors where frontline staff make up roughly 80 percent of the global workforce yet receive only a small fraction of overall business software investment.

The core of Flip's current pitch centers on solving an identity problem that has quietly excluded deskless workers from the broader enterprise AI wave sweeping through office based teams. Most workplace AI tools assume employees have a corporate email address and a desk based login, an assumption that simply does not hold for retail associates, warehouse workers, or care staff. Flip's newly launched Frontline Identity system is built to remove that requirement entirely, giving deskless employees a secure, passwordless way to interface with company technology without needing a traditional corporate account. Brand has framed this as foundational infrastructure rather than a standalone feature, arguing that AI will only unlock its full economic value once it reaches every employee, not only those who already sit behind a desk.

Alongside Frontline Identity, Flip has introduced Fusion, an engine that generates custom AI assisted workflows tailored to a given company's operations, bringing internal communication, shift scheduling, and task management together inside a single unified app rather than requiring frontline teams to juggle multiple disconnected tools. Notion Capital general partner Jos White pointed to this combination as central to the firm's decision to deepen its investment, describing Flip as playing a defining role in shaping the emerging category of AI built specifically for frontline teams.

Brand has been direct about why this category has lagged so far behind office based AI adoption. "AI has long been part of everyday life in the office but, on the assembly line, in stores, or in care settings, it has barely arrived," he said. "This isn't due to a lack of interest, but because many frontline organisations lack the digital identity and infrastructure required for AI to make a difference in daily operational work."

Flip's growth over the past several years lends weight to that framing. The company now reaches more than 2 million deskless workers globally and counts more than 1,000 brands among its customers, including enterprise names such as Bosch, REWE, McDonald's, and Porsche, the company where Brand first encountered the problem Flip now exists to solve. A 2024 acquisition of UK based The Bot Platform, a former Meta partner that had served customers including Coca‑Cola and GSK, brought additional low code, AI powered automation tools into Flip's platform, extending its capabilities around onboarding, engagement, learning, and recognition workflows.

With the new capital, Flip plans to fund continued core product development while accelerating international expansion, building on a customer base that has grown steadily since its 2022 UK market entry. The involvement of L‑Bank as a new investor also signals a degree of regional public sector confidence in Flip's approach, adding a state development bank to a cap table otherwise built around specialist venture investors who have now backed the company across three consecutive funding rounds.

The repeated willingness of Notion Capital and HV Capital to increase their stakes, rather than simply maintaining existing positions, points to a level of conviction in Flip's trajectory that stands out in a European software funding environment where many companies have struggled to secure follow on capital at the same pace. As enterprise AI adoption continues to concentrate heavily among desk based knowledge workers, Flip's bet is that building the identity and workflow infrastructure specifically for the much larger deskless workforce represents one of the more underexploited opportunities left in enterprise software.