Italy's LexSA Rebrands as Rulen and Raises €1.8M to Automate Tax Workflows End to End

Rulen sells a plug‑and‑play approach intended to let firms become AI‑driven without building their own technology infrastructure or in‑house expertise. Its users include law and tax firms, boutique practices, groups that consolidate professional firms and multinational companies.

In the past three and a half months, Rulen says it has quintupled its number of customers and now handles thousands of tasks daily. The growth contributed to its recent admission to A‑Road, a growth capital programme for high‑potential Italian scaleups.

Rulen is aimed at a shortage of younger professionals in Italian tax work. According to the 2026 report on the profession published by the national research foundation of Italy's chartered accountants, new registrations have fallen by 27.3 percent, and people under 40 now make up only 15 percent of the profession.

As a result, law and tax firms, consolidated practices and companies struggle to find the specialist skills needed for a growing volume of compliance work, while many workflows remain manual and spread across several systems. Automation of the whole chain, from data collection to verification and document production, together with integration into existing software, is what Rulen offers firms that want to scale or add services without adding staff in proportion.

"We started from a problem we lived through directly for years: the difficulty firms have finding junior staff, and the time highly qualified professionals continue to spend on operational, repetitive work," Hong said. Hong added that the company wants to make AI adoption simple, concrete and scalable, and that the round and the rebrand are meant to speed up the shift from assistant to agentic platform, automating end‑to‑end flows without taking control or verifiability away from professionals.

Cama said the next step is to extend the approach to more activities by integrating new systems and building AI agents that can handle execution steps on their own, leaving the decisions with the highest added value to the professional.

Stefano Siglienti, managing partner at VC Partners, said the firm is glad to join the founders as lead investor and to contribute its operating experience in commercial growth and team building alongside capital. He said tax and tax advisory is a complex sector where professionals do not yet have vertical AI tools designed to fit their existing workflows, and that Rulen has a founding team combining hands‑on field experience with strong technology skills.

Rulen plans to focus on two areas: commercial expansion and product development. The aim is to establish itself as the reference platform for end‑to‑end tax automation.

The company expects to add about 10 people by the end of the year. Hiring will strengthen sales and marketing, including sales development roles aimed at winning professional firms and corporate tax teams, and will add tax specialists who work alongside engineers in designing agentic workflows so that automation stays in line with regulatory and operational needs.

Rulen was advised on the transaction by Occhiuto Legal.