Babycare Quick Commerce Platform Peeko Raises $7M Series A Led by Chiratae

Peeko, a Bengaluru based quick commerce platform focused on babycare products, has raised over 7 million dollars, roughly 67.4 crore rupees, in a Series A funding round led by Chiratae Ventures. Existing investor Stellaris Venture Partners returned to participate in the round, alongside a group of angel investors.

The raise builds on an earlier 3.2 million dollar seed round Peeko closed in August of last year, led by Stellaris Venture Partners with participation from angel investors including MakeMyTrip co‑founder and chief executive Deep Kalra, Snapdeal co‑founders Kunal Bahl and Rohit Bansal, and V3 Ventures co‑founder Arjun Vaidya. With the new Series A, Peeko's total funding to date reaches approximately 95 crore rupees.

Peeko was founded last year by Chetan Sharma and Abhijit Gairola, both formerly of digital lending platform Leap Finance, alongside Vivek Khetan, previously of hospitality company OYO. All three founders are IIT alumni, and the company has said the idea for Peeko emerged from the founders' own firsthand frustrations as parents navigating slow delivery times and inconsistent product quality when shopping for babycare essentials.

The platform operates as a vertical quick commerce service specifically for babycare and kids‑care products, promising delivery within 60 minutes across a catalog spanning apparel, toys, shoes, accessories, hard goods, diapers, wipes, personal care items, and baby food. Peeko currently operates three dark stores in Bengaluru, which together cover roughly 55 percent of the city's pincodes, and stocks products from more than 100 Indian and international brands including Dr. Brown's, Cetaphil, Sebamed, Mothercare, and Pantaloons.

Since launch, Peeko has expanded its product assortment considerably, growing from around 6,000 stock keeping units at the outset to between 27,000 and 30,000 SKUs today, spanning apparel and accessories, toys and learning products, baby gear, and consumables. Co‑founder Chetan Sharma told Inc42 that the company has grown nearly twofold every quarter over the past six months, with more than one lakh customers having shopped on the platform since launch and an average order value of around 1,000 rupees.

With the fresh capital, Peeko plans to primarily expand its presence within Bengaluru, deepen its product assortment, and continue building out its technology stack. The company intends to add three more dark stores by the end of the current calendar year, a move that would allow it to cover the entire city, before looking to expand into additional cities by early next year. Beyond pure commerce, Peeko has said it plans to invest in technology that positions it as a broader "parenting partner" for new‑age parents, including experimenting with AI‑led product features rather than remaining solely focused on fast delivery.

Peeko enters an increasingly crowded but still nascent category. Vertical quick commerce platforms focused specifically on babycare have begun emerging as a distinct segment within India's broader quick commerce boom, with rivals including Qzi, which offers more than 15,000 products for children and recently raised 6.2 million dollars in a Series A round led by RTP Global following an earlier 3.3 million dollar seed round. Peeko also competes indirectly with specialized babycare retailers such as FirstCry, as well as larger horizontal quick commerce platforms that have increasingly begun expanding their own catalogs to include baby essentials.

The broader market backdrop gives Peeko room to grow. India's babycare products market is projected to reach 9.72 billion dollars by 2031, growing at a compound annual rate of 11.78 percent, while the country's overall quick commerce market is expected to expand from 8.3 billion dollars in gross merchandise value in 2026 to roughly 68 billion dollars by 2031. As with most quick commerce businesses, Peeko's central challenge going forward will be balancing the capital intensity of maintaining fast delivery and broad product availability against the need to improve unit economics and build lasting customer loyalty in a segment where convenience alone is unlikely to be a durable differentiator for long.