Belgian Startup Visiblie Raises €500K to Help Brands Get Found in ChatGPT and AI Search

When someone opens ChatGPT and types "best project management tool for a small team" or asks Perplexity to recommend a CRM, the brands that appear in those answers are not there by accident. And the brands that do not appear are losing ground in a discovery channel that is growing faster than most marketing teams have been able to track. Ghent‑based startup Visiblie was built to fix that, and it has now raised €500K in seed funding backed by Seeder Fund to scale its AI search visibility platform.

The round follows Seeder Fund's April 2026 investment in the company, part of the Belgian early‑stage fund's broader thesis of backing digital startups in Benelux and France during their earliest commercial phase. Visiblie currently operates with a team of ten employees and has already grown to more than 500 paying companies across B2B software, agencies, and enterprise marketing teams.

The Problem Visiblie Is Solving

Traditional SEO tools were built to answer a single question: where does a website rank in Google search results. That question is still important, but it is no longer sufficient. As AI assistants have become a primary entry point for product discovery, brands that rank well in Google can be effectively invisible to the growing share of buyers who start their research by asking ChatGPT, consulting Perplexity, or using Google's AI Overviews.

The two channels operate on fundamentally different logic. Search engine rankings respond to page authority, backlinks, and keyword optimization. AI‑generated answers respond to entity recognition, citation frequency, and how well a brand's online presence has been structured to be cited and summarized by large language models. A company can invest heavily in traditional SEO and still fail to appear in a single AI‑generated answer when a potential customer asks a buying‑stage question about its category.

Visiblie monitors brand presence across eight AI platforms from a single dashboard, including ChatGPT, Claude, Gemini, Perplexity, and Microsoft Copilot. For every set of tracked prompts, the platform reports on four core metrics: Brand Mention Rate, which is the share of AI answers that name the brand at all; Share of Voice, which compares how often the brand appears versus competitors in the same responses; Citation Rate, which tracks how frequently a mention includes a link back to the brand's website; and Recommendation Rate, which captures whether the AI assistant is actively suggesting the brand as a preferred option rather than merely acknowledging its existence.

What the Platform Does Beyond Monitoring

Tracking is only the first layer of what Visiblie offers. The platform's Generative Optimization module translates visibility gaps into a prioritized list of actions: updating keyword signals, building out comparison pages that AI systems are likely to cite, adding FAQ schema markup, and strengthening the entity signals that help large language models recognize a brand as a credible authority in its category.

For teams that want to go further, Visiblie's Agentic Workflows layer automates a portion of those optimizations through AI agents that execute improvement actions directly rather than leaving them as a to‑do list for a marketing manager. The platform also includes hallucination detection, flagging instances where AI assistants are generating inaccurate information about a brand, which matters more than most companies have realized. An AI assistant describing an outdated product feature or attributing a competitor's pricing model to the wrong company is not a minor nuisance. It is a misinformation problem that compounds at scale across millions of AI‑assisted research sessions.

Visiblie's pricing is structured to be accessible across different company sizes. The Starter plan at €79 per month covers 50 prompts per week across four AI engines for a single user. The Growth plan at €129 per month expands that to 100 prompts per week across four engines with five seats and adds Google Search Console, Google Analytics 4, and Looker integrations. The Scale plan at €199 per month moves to 150 prompts per week with unlimited seats and PDF export capability for agencies managing multiple brand workspaces. Enterprise plans add Grok, Mistral, and custom AI source coverage alongside white‑label reporting.

A Category Taking Shape Very Quickly

The AI visibility market barely existed eighteen months ago. Today it includes well‑funded competitors at significantly larger scale: Profound raised a $96 million Series C at a $1 billion valuation earlier in 2026, while London‑based Searchable raised €11.9 million in May 2026 at a €72.1 million valuation. Berlin‑based Peec AI reported more than $4 million in ARR and closed a $21 million Series A in late 2025. The market is consolidating quickly around the companies that can combine accurate cross‑platform monitoring with genuinely actionable optimization guidance, rather than dashboards that tell brands what their problem is without helping them fix it.

Visiblie's positioning at this stage is as the most accessible and transparent option in the category, with publicly listed pricing, eight AI engine coverage from the core plans, and a product roadmap that runs from discovery through automated execution. The hallucination detection capability and agentic workflow layer are features that larger competitors have been slower to build, and they represent the direction the category is likely to move as brands become more sophisticated about managing their presence across AI systems.

Belgium's AI Startup Moment

The funding also lands at a notable moment for the Belgian startup ecosystem. According to the second annual barometer published by Start it @KBC, Europe's largest equity‑free accelerator, 67.6 percent of new startups joining the programme in 2026 are building with AI as a core component, up from 22.5 percent in 2024. Alumni of the programme have raised €252 million in 2026 alone, compared to €190 million across the entirety of 2025. Belgium has produced its seventh unicorn in Aikido Security and is generating a pace of ecosystem activity that was not credible to most outside observers even two years ago.

Visiblie sits in Ghent, a city that has produced a steady stream of B2B software companies with genuine enterprise traction, and the seed funding from Seeder Fund is a standard opening move in the Belgian early‑stage market. The more significant question is what the next twelve months look like as the AI visibility category continues to attract both enterprise buyers and competing investors at a pace that will require Visiblie to grow faster than the market around it.